For the Marketing & Business Development team we developed a positioning, visual identity and communication concept. The corporate credo “De Heldere Lijn” is more than a campaign or a marketing message. The central theme is a refinement that is reflected in how the office will develop in the coming years.
In 2016, we developed the positioning for Greenpeace Netherlands. After a reorganization, we helped the strategists – via the strategist circle – to implement the same positioning and engagement strategy in the organization. We developed tools and provided workshops & training courses that helped the bring to life and implement (engagement) strategy in their teams.
An ambitious project. In 2018 we started to investigate the possibilities of a Sake product and brand. With a strong collaboration of market specialists and investors, we developed a realistic business plan, and an innovative concept for product and brand.