"Sabine is a top-league brand strategist, who knows what it takes to develop strategic positionerings that don’t only service marketing communications but truly guide business strategy. From boardroom to operations. Her work is aimed to help a company walk the talk."
- Farah Martinez
Director Business Development & Marketing, Kennedy Van der Laan
"Alsof je boks-les van Mohammad Ali krijgt. Sabine is extreem scherp en heeft het niveau van onze marketing in 3 maanden tijd 5 niveaus omhoog gepusht. Aanrader!"
- Tjeerd Schravendeel
"Samenwerken met Sabine is van een intensiteit die het beste in je boven haalt. Fenomenaal scherp op de inhoud, met haar ga je altijd samen de diepte in. Het is niet van; ik doe strategie, jij creatie, nee: je zit echt met elkaar zo’n merk uit elkaar te pulken tot de kern bloot ligt. Ze heeft een enorme drive en energie, aanstekelijke passie voor het vak en een sterk gevoel voor wat creatief kwaliteit heeft en wat niet. Sabine is zo’n stratege die overal de luiken wijd open zet bij iedereen, aan klantzijde zowel als bij creatieven. Verschrikkelijk waardevol."
- Peter van der Wijk
"Working with Sabine brought real authority on brand and identity to our positioning work. The result was a clear statement of who we are, around which we could build strongly focused communications materials. Sabine has remained on board as we move into the implementation phase, including a new visual identity for the organization. Sabine brings a wealth of experience to her work, along with a no nonsense, get things done attitude."
- Martin Lloyd
Mobilisation Director, Greenpeace Netherlands
"Sabine was very generous with her knowledge and time. She really made an effort to understand our business and has a truly collaborative dynamic. The knowledge she has from working in a range of industries was valuable in providing us with a broader POV that ultimately helped us define a communications plan that effectively supported our brand positioning and commercial goals. I’d definitely recommend Sabine for both her approach and the quality of her output."
- Dannika Coleman
Head of Creative Management, Marketing & Digital, Staples Europe
2003 - 2015
‘Great & active sparring partner’
‘Great sounding board’
‘Brings different views due to wider agency experience, and also her vast experience of working in global teams has been very helpful’
‘Strong ability to bring in the right people at right time’
‘Helps to navigate stakeholders, how to work with markets, pushes the team to ensure we are using latest thinking from New Generation Marketing principles’
‘Ensuring agencies are inspired’
‘Kept up momentum and interest in a very challenging project. Helped us as a team to move on, keeping interested and focused’
‘Asks questions that we might not have considered previously’
‘Willing to speak her own mind whether it be building on someone else’s comment or providing a different opinion’
‘Team player – big part of any team you are with, you work to make it happen for the team’
‘Positive, upbeat, solutions oriented, open to possibilities’
‘A very good listener. One of the few people I know who actually listens when someone is speaking’
‘Good at motivating people, good coach/counselor’
‘You build bridges & you have a very high response ethic; essential to create high performing teams across multiple markets & regions’
‘Great to work with. Supportive of everyone in the team. That includes feedback to stakeholders (like me) not getting it right, which is helpful; not everyone has the confidence to do so’