Kennedy van der Laan, Amsterdam
2017 – 2019
We developed the portrait campaign for a broader profile. Method, character, identity and affinity with art turned out to be an ideal match for a unique corporate narrative. ‘De Heldere Lijn’ or ‘The art of capturing the essence’ became the supporting theme of a flexible concept; in which the strengths of the firm are told through portrait art. It allows partners and all employees to play a central role, in a way that literally give them a very personal look.